About us
No student should have to choose a career based on guesswork, rumour or pressure. Gratify Education Consultancy exists because too many families in Kerala still do.
Our story
From our office opposite Govinda Cinemas on Kuttippuram Road, we work with students across Malappuram, Thrissur, Palakkad and Kozhikode, and increasingly with families in the Gulf whose children are finishing school back home.
Choosing a degree is one of the biggest financial and emotional decisions a Kerala family makes. Most make it in about three weeks, during results season, with half the information they need and plenty of conflicting advice from neighbours, relatives and agents on commission. The cost of getting it wrong is four years and several lakh rupees.
We built Gratify to shrink that gap. Today we offer admission guidance for more than 500 institutions across Karnataka, Tamil Nadu and Kerala, plus universities in the UK, Europe and Central Asia. But the thing we are most often thanked for is not the admission. It is the phone call at 11pm in October when a first-year student in Coimbatore is homesick and does not know who else to ring.
Your success is our final destination.
Our vision
Where every student finds not just a college, but the right beginning to a career, and where no family feels they had to guess.
Our mission
Even when the honest answer is not the easy one, and not the profitable one.
Approvals, infrastructure, faculty, hostels, placement records, checked by us.
Fees, eligibility, placements and living costs, before a single form is filed.
Hostel, part-time work and the whole of year one.
At every stage, in plain language, with nothing hidden.
What we stand for
They cost us business regularly. They are also the reason students send us their cousins.
A well-matched student at the right college outperforms a mismatched student at a famous one. Every time. We shortlist for the student in front of us, not for the brochure.
If a course is wrong for you, we say so. If a college has weaknesses, we tell you before you pay, not after. We have talked students out of more admissions than we would like to admit.
Tuition, hostel, mess, exam fees, travel home at Onam. You see the real four-year number before an application leaves our desk.
Accommodation, part-time work, first-year check-ins. We treat every student the way we would want ours treated.
Our leadership
Gratify is small on purpose. When you walk in, you sit with the people whose names are on the door.
Founder & Managing Director
Leads counselling and the college network. Shamsudheen started Gratify after watching too many students from his own district pick courses on hearsay, and has personally visited most of the campuses we recommend.
Co-Founder & Chief Executive Officer
Runs operations, study-abroad partnerships and the post-admission side: hostels, part-time work and the first-year follow-ups that most consultancies never get around to.
An honest word
We will find you the right course, the right college, and stand by you after admission. But no consultancy can study for you.
A student willing to take the risk and put in the work will go far. A student who is not, nobody can carry. Take the risk, put in the work, and we will take you the rest of the way.
Bring your marks, your budget and your doubts. Counselling is free and nobody will push you towards a college that afternoon.
